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Extension Publications

Marketing Fresh Produce to Restaurants

Marketing Fresh Produce to Restaurants

CCD-MP-21: Marketing Fresh Produce to Restaurants

Authored by: Matthew Ernst Tim Woods

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Abstract

Sourcing and serving fresh produce from local farms remains a trend in the U.S. foodservice industry. The practice of sourcing locally grown fresh produce, first featured by niche and high-end restaurants, moved into mainstream foodservice distribution channels in the early 2000s. A focus on local food appears to be persisting into the 2020s. The National Restaurant Association's 2018 Culinary Forecast, based on surveys of nearly 700 chefs, identified hyper-local sourcing as the top restaurant concept trend, with local produce also among the Top 10 concept trends.

Core Details

Publication ID

CCD-MP-21

Status

Minor Revision

Publication Date

Jan. 25, 2018

Series

Multi-Part Series

N/A


Categorical Details

Department(s)

Language

English

Peer Reviewed?

Yes

Contact Information

Tawana Brown
Associate Director, Educational Publications

361 Blazer Dining 343 S. Martin Luther King Blvd. Lexington, KY 40526-0012

+1 (859) 257-7566

tawana.brown@uky.edu