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Marketing Asian Produce in Kentucky

Marketing Asian Produce in Kentucky

CCD-MP-8: Marketing Asian Produce in Kentucky

Authored by: Matthew Ernst

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Abstract

Burgeoning Asian populations and consumer interest in Asian cuisine helped stimulate increased interest in purchasing fresh Asian vegetables to prepare at home, a trend expected to continue. Caucasian consumers tend to prefer value-added and processed vegetables, but there are market niches for fresh Asian vegetables. Kentucky producers have received inquiries to source edamame (vegetable soybean) and daikon (Chinese radish) at wholesale quantities.

Core Details

Publication ID

CCD-MP-8

Status

Minor Revision

Publication Date

Jun. 19, 2014

Series

Multi-Part Series

N/A


Categorical Details

Department(s)

Language

English

Peer Reviewed?

Yes

Contact Information

Tawana Brown
Associate Director, Educational Publications

361 Blazer Dining 343 S. Martin Luther King Blvd. Lexington, KY 40526-0012

+1 (859) 257-7566

tawana.brown@uky.edu