Marketing Asian Produce in Kentucky
CCD-MP-8: Marketing Asian Produce in Kentucky
Authored by: Matthew Ernst
Abstract
Burgeoning Asian populations and consumer interest in Asian cuisine helped stimulate increased interest in purchasing fresh Asian vegetables to prepare at home, a trend expected to continue. Caucasian consumers tend to prefer value-added and processed vegetables, but there are market niches for fresh Asian vegetables. Kentucky producers have received inquiries to source edamame (vegetable soybean) and daikon (Chinese radish) at wholesale quantities.
Core Details
Publication ID
CCD-MP-8
Status
Minor Revision
Publication Date
Jun. 19, 2014
Series
Multi-Part Series
N/A
Categorical Details
Language
English
Peer Reviewed?
Yes