The nursery business involves the production and marketing of various plants including trees, shrubs, grasses, perennial and annual flowers, and fruit trees. A landscaping service, garden center, or sod farm may also be associated with a nursery enterprise. A successful nursery operator must be knowledgeable about all phases of plant production and be willing to work long, hard days. Good marketing and management skills are essential. A passion for ornamental plants and an entrepreneurial spirit add greatly to the chances for success.