PRODUCTION-ORIENTED LAMB MARKETING
ISSUED: 6-94
REVISED:
G.L.M. Chappell and A.L. Meyer
Grading and marketing lambs is the culmination
of a year-long program. Decisions concerning marketing and the management
of lambs still on the farm markedly affect the success of a sheep producing
program.
By its prices for different types of
lambs, the market sends signals about what should be produced. Managers
must look at price trends over time and compare them with production costs.
Your income is the true measure of success in any production program. The
steps to a good marketing program include analyzing both the market and
the product you plan to market.
The Market
There are two steps in marketing. One
is to use the market signals as a guide for production. The other is to
get the best return from the market at selling time.
After production decisions are made
and selling time comes, you must decide where the best market exists. Is
it the sale of lambs directly to consumers for home freezers or to a packer
several thousand miles away? Some producers find the market will change
during the year, with shipments to distant packers providing best profits
during peak price periods and direct sales to the freezer trade best during
price lulls.
Market Reports
All aspects of marketing depend on
accurate and timely information. A producer must gain access to significant
market reports via radio, television, newspaper, magazines or special reports.
Reports on traditional markets outside the market area may reflect general
market trends. but they are not as meaningful as local reports. Sources
of information with useful price quotes include the weekly "Kentucky Grain
and Livestock Market" report (published by the Kentucky Department of Agriculture
at no charge), "Lamb & Wool Market News" (available by subscription
from the American Sheep Industry Association) and AGTEXT. To sell to "distant"
markets, you must take into account transportation costs and in-transit
shrink.
When looking at market reports, you
should focus on categories, location and trends over time. The following
is a sample lamb price quote in the ASI "Lamb and Wool Market News":
Area |
Type of
Lambs |
Type of
Sale |
Head |
Lbs. |
Weigh
Conditions |
Price
($/CWT.) |
Kentucky |
Old Crop |
Auction |
250 |
100-115 |
$.30 off
© 115 |
$5 buck
disc. 65-67 |
This sample shows that on the sale date,
250 "old crop" lambs were sold at auction in Kentucky. ("Old crop" lambs
are 8-11 months old, sometimes called "fed" lambs.) Prices ranged from
$65 to $67 per 100 pounds. Lambs weighing over 115 pounds received a price
of $.30 per cwt. less for each pound they weighed over 115 pounds. (A 125-pound
lamb might be worth $63. This is figured as follows: 125-115 = 10 pounds
over base weight, times $.30, representing a $3 discount from a $66 base
market price). Buck (ram) lambs were discounted at $5 per cwt. (A glossary
of "Lamb Market Terms" is provided at the back of this publication to help
you interpret terms used in various reports.)
To make this information most useful,
you would also want to know what happened to prices in the previous weeks
and in other locations. For example. have prices been increasing? Price
variations in a nearby state might indicate that Kentucky prices could
move in that direction. Those who are serious about market situations will
also watch the wholesale (lamb meat) market. Strong trends will move live
lamb prices in the same direction.
Weight, frame size, feed efficiency,
finish and market conditions must be combined to determine the most efficient
market weights for individual production programs.
Sale Weight
Prices of live lambs usually reflect
their carcass value. Lamb carcasses are normally grouped in three classifications:
1) carcasses weighing 45 10 55 lb. (lambs weighing 90-110 lb. or less
and dressing 50%). These are often termed "handy weight" carcasses since
they can be marketed in a variety of ways.
2) carcasses weighing 55-65 lb. (lambs weighing 110 to 130 lb. and
dressing 50%). These are most commonly used in the hotel and restaurant
trade. They are usually quoted lower than 45-55 lb. carcasses.
3) carcasses weighing more than 65 lb. These are often more restricted
in their use and are normally quoted at a further reduction in price.
Many producers fail to realize the full
genetic potential of their flocks by marketing lambs at "light" weights.
While efficiency of gain is greater at lighter weights, total pounds sold
dramatically affects gross income and net profit of the sheep enterprise
(see Table 1). If cost per pound of gain is $.30 and market price is $.60
per pound, then flock profit may rise by $180 to $255 depending on the
percentage lamb crop (using Table 1 ).
Table 1. Additional Gross Income Per 100 Ewes From an Additional
5 Pounds Sale Weight Per Lamb.
% of Lamb Crop1 |
Sale Price/Cwt.
|
$50 |
$55 |
$60 |
$65 |
$70 |
$75 |
125 |
300 |
350 |
360 |
390 |
420 |
450 |
150 |
363 |
300 |
435 |
471 |
508 |
544 |
175 |
425 |
468 |
510 |
553 |
595 |
638 |
1100 ewes, 5% death loss
The first step toward meeting weight
specifications is to weigh several (or all) lambs in the group ready for
market. A color coding system may help to keep track of individual lambs
as they are weighed. For example:
|
Weight
|
Date |
110 lb.+ |
>100 <<110 |
90-100 |
80-90 |
<<80 |
5/2 |
blue head |
blue shoulder |
red back |
red hip |
yellow back |
(NOTE: There are two choices for marking lambs: markers' ink
and carpenters' chalk. Markers' ink is grease-based and should hold up
in all types of weather. Carpenters' chalk is a less permanent marker which
may not last a week. Whichever marker you choose, use it sparingly to protect
the value of the pelt.)
Such a system shows not only which lambs
are ready for sale (blue heads), but also which lambs might be used to
complete a shipment (blue shoulders). If lambs are weighed two weeks later,
the red backs should be weighed first and then the red hips; there is probably
little need to weigh the yellow backs for a month or so.
The scales for weighing lambs need
not be elaborate, only accurate and well used. They will be a sound investment
and pay for themselves quickly.
Lambs should be weighed periodically
as they approach market weight. On-farm weights should be adjusted to estimated
sale weights by considering shrink. Lambs typically lose 4% to 7% of their
farm weight during hauling.
Feed Efficiency
Weight gains permit you to calculate
feed efficiency (pounds of feed per pound of gain) when feed intake is
accurately measured. Since feed costs are the primary production cost at
this time, calculate cost of feed per pound of gain and use it to evaluate
the feeding program and break-even prices. Monitoring the growth rate likewise
lets you evaluate your entire management program and make needed adjustments.
Fast-growing (0.6-1.0 lb./day), large-framed lambs are the best prospect
for feeding to heavier weights.
Feeding conditions and market trends
combine to dramatically affect profitability of various sale weights of
slaughter lambs. When feeding conditions are good to excellent (cool, dry
weather) and the demand for lambs is strong, the rule of thumb is to "feed
to a strong market" (that is strong when the lambs will be sold). This
is generally a good guide since the discount for 55-65 lb. carcasses may
be minimal on a strong market. Lambs marketed in the early spring may be
heavier than later in the year. On the other hand, lambs will probably
be marketed at lighter weights (90-95 lb.) when warm weather reduces gains
and the market begins to trend down.
Lamb Quality
The two primary determinants of carcass
value are finish and yield. Finish, as measured by the Quality Grades,
such as Prime and Choice, indicates the meat's palatability (quality).
Yield as measured by yield grade, #1, #2, etc., indicates the quantity
of meat and unsaleable waste in a carcass.
Finish (Quality)
As lambs are weighed, they should be
"handled" over the back and ribs to estimate the amount of finish (fat)
covering these areas on the lamb's body. If you can easily feel the ribs
and backbone, the lamb may be considered "bare." If the ribs and backbone
are hard to detect, the lamb is considered fat or finished. If you find
you need experience to effectively grade lambs for finish, you may want
to attend a grading school sponsored by the Cooperative Extension Service
or ask an experienced grader to give you some pointers.
Finish affects price because it indicates
eating quality and "cooler life." Lambs with an optimal degree of finish
will be easier to "pelt" in the slaughtering process. Such lambs also have
a longer cooler life since external fat acts as a vapor barrier during
storage and will usually produce juicier, more tender meat. Finish is also
related to dressing percentage. Lambs with optimal finish dress higher
than thin lambs.
You should combine weight, frame size
and finish when you select lambs to market. For example, a large framed,
90-lb. lamb carrying a minimum of finish can be profitably fed longer.
A lamb weighing 125 lb. should probably be marketed even though his finish
may be minimal. A 90-lb. lamb that is fat should not be fed further. The
old adage of "Slaughter lambs are like apples -- pick them when they're
ready" still applies.
Another consideration for "borderline"
lambs is market and feeding conditions. For example, it may be better to
market 90-95 lb. lambs in late May when prices are likely to decline and
feeding conditions become a problem than to try to feed them to heavier
weights.
When dealing with young lambs (6-8
months), keep in mind that more than 90% of the lambs graded for slaughter
in the U.S. grade Choice or Prime. Once weight and quality grade are determined
on lambs, yield and dressing percentage come into play.
Yield Grades
Yield grades are used to denote the
amount of boneless, trimmed retail cuts in a carcass. Although they are
not used extensively in the commercial lamb trade, their use is expected
to increase in response to consumer demands for lower-calorie meat products
and value-based lamb marketing. To determine yield grade, combine:
1) the amount of external fat,
2) the amount of kidney and pelvic fat and
3) conformation grade of the leg.
These factors affect yield grade as follows:
1) For each 0.05 inch change in fat cover, the yield grade changes
one-third of a grade.
2) For each one percent change in kidney and pelvic fat, yield grades
change one-quarter of a grade.
3) Leg scores range from 15 (high prime) to 4 (low utility). For each
change in leg score, yield grade changes one-twentieth of a grade.
4) The percent of carcass boneless, trimmed retail cuts from each yield
grade is as follows.'
Percent boneless, trimmed retail
cuts
Yield Grade |
(Leg, Lean Rack and Shoulders) |
1 |
47.3 or more |
2 |
45.4 to 47.2 |
3 |
43.7 to 45.3 |
4 |
41.9 to 43.6 |
5 |
Less than 41.9 |
Dressing Percentage
Dressing percentage [hot carcass weight
divided by live (purchase) weight] is a significant factor in pricing slaughter
lambs. As Table 2 shows, one pound of "extra" weight in the live lamb decreases
dressing percentage by approximately one-half of one percent and increases
gross carcass cost by one cent per pound. Packers are interested in the
cost per pound of carcass. Dressing percentage is used to convert between
live and carcass weight. The higher the dressing percentage, the more saleable
meat and the more a packer can pay. Therefore, factors affecting dressing
percentage must be considered in preparing lambs for market. These factors
include conditions that affect weight, such as fleece, water retention,
tags and sex status.
Fleece
As the fleece gets longer, dressing
percentage is reduced. A rule of thumb is "an inch of fleece equals two
pounds of fleece weight." For this reason, long-fleeced lambs are usually
discounted.
As the market season advances and fleeces
become longer, shorn lambs may be given extra credit in pricing. Lambs
with 1/2 to 1 inch of wool are said to have number 1 pelts. Number 2 pelts
have 1/4 to 1/5 inch of wool. Freshly shorn lambs will yield only "skins."
The pelt market will significantly affect lamb prices, particularly when
there is a wide spread in full pelt and skin prices.
Water Retention
Wet lambs are discounted (because of
their lower dressing percentage) depending on the amount of water held
in the fleece, which may vary from one to four pounds. Even when lambs'
backs are dry, their belly wool may be very wet. It is difficult to estimate
such water retention because of the physical properties of wool.
Tags
A "clean" tail of a 100-lb. lamb will
weigh one to two pounds. When covered with feces and urine, the weight
may easily double. Such heavy tags even on docked lambs will reduce dressing
percentage and lamb value.
Sex Status
The increase in fluid and tissue weight
in the reproductive tract of pregnant ewe lambs reduces dressing percentage
compared to open ewes. The dressing percentages of ram lambs is less than
wethers. The reduction in dressing percentage increases as the rams begin
to mature and lowers their value to the packer.
Table 2 shows the effects of added
non-carcass weight. Notice that five pounds of "additional" weight lowers
the dressing percentage to 47.3. If the packer can pay only $1.20 per lb.
of carcass, the market price will drop to $57 for these lambs.
Table 2. The Effect of Additional On-Foot Weight on Dressing Percentage,
Gross Carcass Cost and Adjusted On-Foot Price.
Live Price |
Live Wt. |
Carcass Wt. |
Dressing % |
Gross
Carcass
Cost1 |
Adjusted
On-Foot
Price2 |
60.00 |
100 |
50 |
50.0 |
1.20 |
- |
60.00 |
101* |
50 |
49.5 |
1.21 |
59.41 |
60.00 |
102* |
50 |
49.0 |
1.22 |
59.41 |
60.00 |
103* |
50 |
48.5 |
1.24 |
58.25 |
60.00 |
104* |
50 |
48.1 |
1.25 |
57.70 |
60.00 |
105* |
50 |
47.3 |
1.26 |
57.14 |
* Additional weight from fleece, water, tags, fill or other factors or
a combination.
1Based on a constant $60 live price.
2Price is adjusted to maintain a gross carcass cost of $1.20/lb.
Shrink
Shrink is normally defined as the weight
loss associated with handling and transporting livestock. When lambs are
sorted and/or transported, they lose weight due to urination, defecation
8and tissue fluid loss. This loss is often termed "drift." Drift due to
trucking is most significant in loading and the first 50 to 75 miles of
transport. Length of transport increases the amount of drift. Lambs tend
to drift more in hot weather than cold weather, although stress in extremely
cold weather can be significant. Lambs consuming grass or other high roughage
diets will tend to drift more than lambs consuming high-concentrate rations
due to loss of gut fill. Young lambs tend to drift more than older lambs.
Average shrink for young (5-8 months) slaughter lambs is 5% or more from
farm to market weight.
Steps that will result in higher income
with minimal effort can be taken to reduce shrink. The effect of reducing
shrink by 1% is summarized in Table 3.
Table 3. Additional Income from Reducing Live Lamb Shrink 1%.1
% Lamb Crop |
Market Price/Cwt.
|
$50 |
$55 |
$60 |
$65 |
$70 |
$75 |
125 |
63 |
69 |
76 |
82 |
88 |
95 |
150 |
78 |
86 |
94 |
101 |
109 |
117 |
175 |
93 |
102 |
110 |
120 |
130 |
139 |
11100 ewes, 5% death loss; 105 lb. average market wt.
The following are suggestions for reducing shrink:
1) Facilities. Sorting and working areas should closely confine the
animals to reduce movement and increase worker efficiency.
2) Weather conditions. Lambs should be worked in the coolest part of
the day.
3) Timing. Lambs should be loaded, transported and unloaded as quickly
as possible. Waiting time before weighing can often be reduced by good
planning.
4) Handling. Shrink which is "lost" and must be regained on the farm
is just as costly as "loss" of scale weight. To reduce shrink, reduce the
number of times lambs are handled. Plan to combine as many jobs as possible.
5) Transport. Trucks or trailers should be loaded carefully. They must
have adequate ventilation. They should neither be underloaded nor overloaded.
6) Trucker. When securing a trucker, bear in mind that this person
is finishing your marketing program. Hauling cost alone may not reflect
the value of transporting your product.
Selecting the Type of Market Outlet
Kentucky lamb producers have three
major types of market outlets available to them: the auction market, the
commingled computer sale and direct sales to consumers.
Auction Sales
Auction Sales are available at many
stockyards. However, only a few specialize in lamb sales and have enough
volume to receive competitive prices. Compare prices for past sales before
you decide which auction market to use. Generally, you will want to sell
at the most competitive auction market. However, if you have only a few
lambs to send to the sale, the cost of hauling them a great distance may
not be justified.
Commingles Computer Sales
Commingled Computer Sales have been
used in Kentucky for over ten years. In these sales. lambs from many producers
are graded and then consigned and sold in groups. Theoretically, the advantage
of this method is that packers will bid more aggressively on large, graded
groups of lambs. In fact, the lambs sold through the computer sales have
revealed significantly higher prices in most sales. A disadvantage is that
producers' selling schedules may not fit with the schedule for the computer
sale.
Direct Sales To Consumers
Direct Sales To Consumers offer excellent
marketing opportunities for some producers. Those using this method who
are willing to follow the axiom that the "customer is always right" can
receive higher prices than through auction sales. However, they will have
to invest more of their time in marketing and working with buyers. The
following are some essential points to keep in mind:
1) You must supply a high quality product to attract repeat customers
and expand your market. Experience has generally shown that heavier weight
lambs that produce larger lamb chops are in greater demand than smaller
lambs.
2) Pricing must take into account the extra expense you incur in selling
to individuals. These include handling, transportation, etc.
3) The processor involved in slaughtering and processing your lambs
is a part of your "marketing team." The firm should be well informed on
processing lambs and following cutting and packaging instructions. Either
you or the processor should be able to help the buyer select among cutting
and packaging alternatives.
4) You must give careful attention to meeting all state and federal
regulations related to slaughtering and processing meat animals.
Basic Guidelines
As spring lambs are sorted and graded,
keep some basic principles in mind:
1) More than 90% of the lambs graded for slaughter in the U.S. grade
Choice and Prime. The grades Prime and Choice are determined by the finish,
while yield grade indicates the leanness of the carcass. A low yield grade
number means a higher market price. For this reason, accurate weights are
paramount to sound marketing and management decisions.
2) The Kentucky slaughter lamb market strengthens from late-March or
April to early to mid-May. After the market peaks, it declines through
the summer and shows some improvement in late October and November (see
Figure 1 ).
3) Although the rule of thumb "feed to a strong market" is well rounded,
Table 4 illustrates that it is difficult to overcome a drop in the market
by lamb gain.
4) The standard for slaughter lambs is docked, open ewe and wether
lambs that:
•are short fleeced, but have a number
1 pelt
•are dry and clean
•have approximately 0.2 inch of fat
cover
•have a minimum amount of gut fill
•weigh 95-125 lb.
Seasonal Price Patterns
Figure 1
shows how lamb prices typically vary over the year in Kentucky. May prices
are typically 15% over the year-average price, while in November, prices
averaged 9% under the year-average. This means that if we expect prices
to average $60 for the year, we'll expect the May price to be $69 (1.1
5 x $60) and the November price to be $55 (.91 x $60). The figure also
shows the high and low extremes. Even in the best nine out of ten years,
prices in the fall have been under the year-average, while even in the
worst years, April, May and June prices have been better than average.
Prices are not the same as profits.
Fall sales can be profitable for producers who have low production costs.
Sometimes the costs of concentrates make it expensive to get lambs to market
weight for the high spring prices. Still, most Kentucky producers target
May for lamb sales.
Table 4. The Weekly Gain of a 100-lb. Lamb Necessary to Offset Various
Drops in the Market.*
Market Declines
Present market price |
2 cents/lb. |
4 cents/lb. |
6 cents/lb. |
75 |
2.8 |
5.6 |
8.7 |
65 |
3.2 |
6.6 |
10.2 |
55 |
3.9 |
7.8 |
12.2 |
*Does not include cost of gain.
With these points in mind, the following
lamb grading and management guide is suggested:
*Key to the Letters A-F Used in Figure
2
A. The only sort on this group of lambs might be for those over
125 lb. These "heavy" lambs might be marketed more profitably via direct
channels if there is a discount on them in the traditional market.
B. These lambs should be fed for maximum gains and marketed
as they grade Choice.
C. Lambs in this weight range could be fed to minimum grade
or weight depending on market conditions. A weakening market would call
for a short feeding period.
D. Lambs ln this group can be managed in a variety of ways.
Evaluating their frame size, condition and potential for growth is essential.
E. Lambs in this group must be managed for maximum gains if
they are to reach market weight and grade before July 1.
F. Lambs in this group should be managed, preferably on pasture,
through the summer to gain 0.3 lb./head/day. This will permit them to be
finished on pasture and marketed in early November. Internal parasite control
is essential to success of such a program.
Lamb Marketing Terms
Types of Sheep
Break Joint A cartilage in the canon bone at the lower extremity
just above the
pastern. When this joint breaks cleanly,
a sheep carcass is classified
as "lamb." If it doesn't break, the
carcass is classified as yearling
mutton or mutton.
Feeders Lambs which must be fed longer to obtain proper weight
and/or finish.
Frame Skeletal size in relation to age and muscular development.
Mixed Groups of lambs which include slaughter and feeder lambs.
Old crop lambs Older slaughter lambs marketed at 8-11 months
of age; often termed
"fed lambs."
Shorn, Wooled Shorn lamb have been sheared. Wooled lambs are
unshorn.
Slaughter ewes Ewes sold for slaughter.
Spring lambs Usually lambs born in the late fall or winter
and sold prior to July 1.
"Spring" is dropped after this date.
Also called "new crop."
Stock ewes Ewes sold for further production.
Yearlings Sheep which have cut their first pair of permanent
incisor teeth. See
break joint also.
Type of Sale
Auction Conventional auction sale of graded and "pooled" lambs
or individual
producer pens.
Commingled/Computer Competitive sale conducted through computer
interface of the buyers
and marketing firm. The lambs sold
may be assembled, weighed and
graded or may still be on the producer's
farm or ranch.
Direct A sale negotiated between the sheep owner and the packer
which
may or may not involve a commission
firm.
Sale and Weighing Conditions
Cold Carcass Weight The weight of the lamb carcass after it
has completely cooled out. It
will usually average about 2 percent
less than the hot carcass weight.
Double Dressed Weight The carcass weight is multiplied by two
to arrive at a live or "pay"
weight.
Dressing Percentage The ratio of the carcass weight (designated
as hot or cold) to
slaughter weight expressed as a percentage.
Sometimes incorrectly
referred to as yield.
Grade and Yield Selling lambs on the basis of a guaranteed dressing
percentage
(yield). Adjustments in price are made
from lambs exceeding or not
meeting the guaranteed yield.
Hot Carcass Weight The weight of the lamb carcass taken immediately
after slaughter.
Overnight Lambs are weighed after being held overnight without
feed or water.
Pencil Shrink An agreed-on adjustment in lamb live weights to
reflect weight loss in
transit. Varies with weather conditions
and buyer and seller
agreement.
Slaughter Weight The live weight of the lamb before slaughter.
Sliding Scale One method of discounting live lambs when markets
are
discriminating against heavy lambs.
Essentially the discount is levied
on a hundred-weight basis for each
pound the average live weight
exceeds the accepted maximum.
Stop Weight Price The maximum weight for which the packer will
pay the producer.
When this weight is exceeded, the lambs
are essentially sold on a
per-head basis.