It is likely that 13 million people in the US suffer from regular urine leaks. Many more women have the issue than men. Some women leak daily, while others may have the issue once-in-a-while. You may fall somewhere in between. Urinary incontinence (UI) can happen at any age, but occurrences increase in young adulthood and steadily rise in older adults. A combination of embarrassment and belief that UI is a natural part of ageing and childbirth, prevent women from speaking with a healthcare professional. Women should not ignore UI, as treatment can be relatively simple and often effective.