Grading and marketing lambs is the culmination of a year-long program. Decisions concerning marketing and the management of lambs still on the farm markedly affect the success of a sheep producing program. By its prices for different types of lambs, the market sends signals about what should be produced. Managers must look at price trends over time and compare them with production costs. Your income is the true measure of success in any production program. The steps to a good marketing program include analyzing both the market and the product you plan to market.